TOMS Shoes putting thing into per’SPEC’tive

After the TOMS “One Day Without Shoes” Event I felt the strong urge  to check out what really goes on behind the company’s motto of “One For One.” A couple weeks ago I had the wonderful opportunity to visit a very special organization. Along side the dedicated LBC Foundation, we headed to Maricaban in Pasay City, home to the SPECS Foundation. The company’s name spells out their devotion to the Spiritual, Physical, Educational, Cultural, and Social needs of underprivileged children.

It was such a treat knowing that a selected group of kids in the foundation would be receiving new TOMS Shoes.  The excitement filled the room as cheerful kids taught me songs and pastimes. It was a learning experience for an old soul to reconnect with the simple joy of hand games and rhymes. The fun and amusement seemed endless as variations of simple games transformed into challenging and entertaining competitions. It was great to see the kids smile and laugh as I struggled to keep up with them.
When it was time to hand out the shoes, there was an overwhelming sense of joy, as we knew these kids wouldn’t have to go barefoot for months and years to come. What is a common misunderstanding with TOMS “One for One” motto, is that the children only get one pair of shoes. In reality, the selection process identifies those in need and shoes are provided every 8 months, so that the child continuously receives footwear to accommodate their growing feet.   So, the feeling of security and consistency of TOMS was truly present when we assisted in the shoe give. It gave us a peace of mind, that something we often take for granted like shoes, would be provided to a child in need as a commonality, normality and an essential piece of healthy living.I want to thank the SPECS Foundation for warmly welcoming us on such a significant day for their kids, and commemorate them for the tremendous job they do for their community. I also want to thank the LBC Foundation for bringing us to the shoe give and giving us the chance to partake in serving a community through TOMS Shoes.

For more information on the SPECS foundation please contact Sandra M. Camesa.

For more information on the LBC Foundation please visit their Facebook page

Inspired by TOMS Shoes, that afternoon I headed over to Nothing but H20 to buy my very first pair. It was an emotional day. The significance of TOMS and being able to experience a shoe give was the highlight of this experience. To know and see first hand what I had purchased had directly put a shoe on a child’s foot and a smile on their face was an incredible sensation. Check out my NEW kicks.

 

Check out all the Cool New Merchandise from Nothing But H20 at http://www.nothingbuth2o.com/ or visit the Facebook Page.

 

Visa World Cup Commercial

Spirrsblog.com Jun 17, 2009

Recently, I had the wonderful oppourtunity to work in spec for Visa’s 2010 World Cup Mobile Commercial. The selected winners of mobile video competition host by Mofilms.com, will be entered into the advertising film festival at Cannes. The Visa requirements were simple: “Show us why football fans love the game more than any other sport- how it divides us, how it unites us, how each nation, culture, team and individual fan expresses their passion in their own unique way.”
Local advertising professionals, Vanessa Katz and Lindsay Coomes came up with the creative for the competition and director Colin Lewis executed the witty treatment for their unique creative. In the three extremely short weeks the team had to submit the project, they shot, edited and completed the One mintue commercial. Here’s what they came up with: The Visa Mobile Video “Beyond Ready”

colinlColin Lewis on the project,”This Visa spot was special because someone else came up with the creative for me. It is an example of great work with talented people in advertising to visualize a common goal.” In the effort to create a larger campaign and gear people up for World Cup 2010, a channel was create called “World Cup Ready.” Visit World Cup Ready for more on the Visa spec and other videos on 2010 promotion.

Check out other Spec from the director:

For more information on Colin’s past project and upcoming specs visit Colin Lewis’ page.
For more information on Vanessa Katz and Lindsay Coomes, please contact us.

The Spirrs Teams is proud be apart of the creative scene “Parting of the Red Sea” and greatly thankful for playing a role in the making of the 2010 World Cup Spec. Spirrs Team will continue to support the young vibrant advertizing proffesionals and directors of the Big Apple.